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About Us

A network of professional insurance and financial advisors offering a wide range of insurance and investment products for individuals and corporations. We have offices in London, Waterloo and Burlington. Our industry affiliations enable us to access the most suitable products to create customized solutions for our clients. Personal attention and long-term service and relationships set us apart from the typical large institution experience.

Skilled Practitioners

Our corporate partners are well-established and recognized in their communities. All of our principals are dedicated advisors with memberships in one or more professional organizations. Trust and integrity are words that easily come to mind when describing a Guidance advisor.


Guidance Financial Services brings you experience and expertise. We can access all suppliers of life insurance products, employee benefit plans and segregated funds to help you meet your financial goals.

Guidance and BridgeForce Financial

Guidance Financial Services is associated with BridgeForce Financial Group, the largest Canadian owned and operated Managing General Agency. BridgeForce Financial Group is a major distributor of products for several major life insurance companies in Canada, including Manulife Financial, RBC Insurance, Standard Life, Canada Life, Sun Life Financial and BMO Life of Canada.

Privacy Policy

We are committed to protecting the privacy and confidentiality of the personal information you entrust to our care. We assure you that your personal information is handled according to our Privacy Policy for the collection, use and disclosure of your personal information, which must be followed by everyone in our organization, including our subsidiaries and affiliated companies, and by any third party service providers or authorized representatives with whom we contract. To provide you with the highest quality insurance, investment, and retirement products and service available, it is necessary for us to collect and use personal information that you supply to us. In our industry, such information is essential to conducting business with you. We will not gather information indiscriminately.

Guidance Financial Group RRSP

This product was designed by associates of Guidance Financial exclusively for existing and new clients of Guidance. It is suitable for individuals as well as small business and professional firms. Click here for more information.

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Beware of this scam

If you received a letter similar to the above (click for PDF file) please disregard. THIS IS A SCAM! Our logo and name have been used fraudulently and we have reported this to the police.